Simple Facebook & Instagram Ads built to generate more local inquiries.
I build and manage focused Meta ad campaigns for local service businesses in Eastern Ontario and beyond — designed to bring more people in your area to inquire, call, book, or request more information.
Boosting posts is not the same as having a real ad system.
Most local businesses already do good work. They have real customers, real services, and something people in their area would probably want. The problem is usually not the business. The problem is that the marketing is scattered.
A post gets boosted here. A campaign gets tried there. A few dollars get spent, but there is no clear offer, no clear next step, and no simple way to understand what is actually creating inquiries.
If this sounds familiar, this is probably worth looking at:
- Referrals are inconsistent
- Posting on social media does not always turn into inquiries
- Boosted posts feel like guessing
- Google Ads can get expensive quickly
- Agencies make the process feel more complicated than it needs to be
- New inquiries only matter if someone follows up quickly
- You want more opportunities without adding another full-time marketing job
- You want a simple plan, not another dashboard you never look at
Start with one clear campaign, not everything at once.
Most local ad campaigns get messy because they try to promote too many services at the same time. I would start by choosing one offer, one audience, and one simple next step. Then we build the campaign around that.
Choose the right service
We pick the one service, booking, or offer most worth promoting first. Not your whole menu — the single thing one new customer would make worthwhile.
Often the highest-margin job, the one with the longest sales cycle, or the service you'd happily double tomorrow.
Build the message around the customer's problem
The ad should not just say, "We offer great service." It should speak to what the person is already thinking about.
- "AC not keeping up?"
- "Wet basement after heavy rain?"
- "Still looking for a wedding venue?"
- "Need a local generator installer?"
- "Looking for a more direct way to book care?"
Make the next step easy
The goal is to make it simple for someone to raise their hand.
- Filling out a short form
- Requesting more information
- Booking a call
- Asking about availability
- Requesting a service estimate
- Sending a message
One clear goal: more local inquiries from the right people.
The goal is not likes, views, or random traffic. The goal is to build a campaign that gives local people a clear reason to take the next step with your business.
Contractors
Generate more local inquiries for services like repairs, installs, inspections, and estimates.
- Service inquiries
- Estimate requests
- Seasonal campaigns
- Repair and install interest
- Homeowner leads
Clinics
Create more interest around approved, ad-safe services and make it easier for people to ask about care.
- Appointment inquiries
- Service questions
- Consultation requests
- New patient interest
Venues
Turn local attention into more event inquiries, tour requests, and package conversations.
- Private tour requests
- Wedding inquiries
- Event package questions
- Availability requests
Local Services
Build campaigns around the service you actually want more people asking about.
- Local-area targeting
- Clear next step
- Better follow-up
- Stronger inquiry flow
A simple ad system built around one clear next step.
The first campaign should not try to do everything. It should focus on one service, one local audience, and one action you want people to take.
Choose one offer
We choose one service, booking, or inquiry type to promote first.
- AC repair
- Basement waterproofing
- Roof inspections
- Private wedding tours
- Appointment inquiries
- Generator estimates
- Event rental bookings
Build the campaign
I create the campaign strategy, ad copy, creative direction, targeting, and setup around the offer we choose. The message is built to feel clear, local, and easy to act on.
Send people to a simple next step
Depending on the business, that could be:
- A Meta lead form
- A landing page
- A booking page
- A call-focused page
- A short inquiry form
The goal is to remove friction without making the lead quality too weak.
Improve based on real inquiries
Once the campaign is live, I review what is actually happening.
- Cost per inquiry
- Inquiry quality
- Ad performance
- Form answers
- Booked calls
- Follow-up speed
- Which angle is working best
Everything needed to run one focused Meta ad campaign.
The $1,000/month management fee covers the core work needed to plan, launch, manage, and improve one focused campaign.
Monthly Meta Ads management
- One focused Meta ad campaign
- Campaign strategy
- Offer and angle development
- Meta campaign setup
- Ad copywriting
- Creative direction
- Audience and location targeting
- Lead form setup or landing page recommendation
- Weekly campaign optimization
- Lead quality review
- Simple monthly reporting
- Monthly strategy adjustment
Optional add-ons
- Landing page build
- SMS follow-up automation
- AI lead qualification bot
- Go High Level setup
- Additional ad creatives
- Email or SMS nurture
- CRM pipeline setup
A few campaigns I could build for your business.
Every campaign starts with the same idea: choose one service, create one clear message, and make it easy for the right person to inquire.
AC repair & replacement inquiries
"AC not keeping up? Get help from a local HVAC company."
Goal: inquiries from homeowners looking into repair, replacement, or service options.
Example form questions
- What issue are you having?
- How old is the unit?
- Are you the homeowner?
- When would you like it looked at?
- What city are you in?
Wet basement & foundation inquiries
"Wet basement after heavy rain? See what your repair options are."
Goal: inquiries from homeowners dealing with water, cracks, leaks, or moisture concerns.
Example form questions
- What problem are you seeing?
- Is there active water or signs of moisture?
- Are you the homeowner?
- What city are you in?
- How soon do you want it looked at?
Roof repair & inspection inquiries
"Noticed missing shingles, damage, or a leak?"
Goal: inquiries from homeowners looking into repair, replacement, or inspection options.
Example form questions
- What issue are you dealing with?
- Is there an active leak?
- Approximate age of the roof?
- Are you the homeowner?
- What is your timeline?
Private tour & package inquiries
"Still looking for a wedding venue near you?"
Goal: inquiries from couples looking for availability, packages, or private tours.
Example form questions
- Wedding date or year?
- Estimated guest count?
- Ceremony, reception, or both?
- Have you chosen a venue yet?
- Would you like to book a tour?
Appointment & service inquiries
"Looking for a more direct way to access care?"
Goal: inquiries for approved, ad-safe services.
Example form questions
- What service are you interested in?
- Are you a new or returning patient?
- Preferred appointment timeline?
- Best contact info?
Generator install inquiries
"Thinking about backup power for your home?"
Goal: inquiries from homeowners considering generator installation or backup power options.
Example form questions
- What is prompting your interest?
- Whole-home or partial backup?
- Are you the homeowner?
- When would you want it installed?
- What city or area are you in?
This works best when the business is ready to handle new inquiries.
Ads can create opportunities, but the business still needs a clear service, a good follow-up process, and enough budget to test properly.
Best fit
- Serves a local area
- Has a real service people already want
- Knows what type of inquiry would be valuable
- Can follow up with new leads quickly
- Willing to spend at least $500–$1,500/month on ad spend
- Wants a simple monthly ad system, not random experiments
- Prefers working directly with the person managing the campaign
Not a fit
- Wants instant results without ad spend
- Cannot follow up with inquiries quickly
- Is not clear on what service to promote
- Wants viral content instead of inquiry-focused campaigns
- Is looking for the cheapest possible marketing option
- Expects ads to fix a weak offer, slow follow-up, or unclear sales process
One focused campaign. One clear monthly price.
- Campaign strategy
- Meta ads setup
- Ad copywriting
- Creative direction
- Lead form or landing page recommendation
- Weekly optimization
- Lead quality review
- Simple monthly reporting
- Monthly strategy review
Recommended ad spend
Most businesses should start with $500–$1,500/month in ad spend. That is usually enough to test one focused campaign without overcommitting too early.
2-month starting period
The first month is used to set up, launch, and gather early data. The second month gives us time to adjust based on real inquiry quality instead of judging the campaign too early.
After that, it moves month-to-month.
Why a simple ad system works better than random boosting.
Random attention
A post that already exists gets pushed to a broad audience. You might get likes, comments, or a few messages, but there is usually no clear offer, no clear next step, and no easy way to know what worked.
Clear offer. Clear audience. Clear next step.
A focused campaign is built around one service, one local audience, and one action you want someone to take. That could be an inquiry, a booking request, a phone call, a form submission, or a message.
Ads work best when the business is ready.
Ads can help create more opportunities, but they cannot fix every part of the business. Before running ads, we need to make sure the basics are strong enough to support the campaign.
The basics that need to be in place:
- The offer is clear
- The service area makes sense
- The ad budget is realistic
- Someone can follow up quickly
- The business knows what type of inquiry is valuable
- The campaign has enough time to test and adjust
You work directly with the person running the campaign.
No handoff to a random account manager. I build the strategy, write the ads, set up the campaign, watch the numbers, and make the adjustments.
TrentScales works with local businesses in Eastern Ontario on visibility, content, and marketing systems. This offer is built for the same kind of owner-led business: practical, local, and focused on real inquiries instead of vanity metrics.
- Direct communication with the person doing the work
- Simple reporting in plain English
- No bloated agency process
- No 12-month contracts
- Clear monthly pricing
- Campaigns built around local business goals
Straight answers to the questions business owners usually ask.
Do you guarantee inquiries?
How much should I spend on ads?
Do I need a landing page?
What if the inquiries are low quality?
What kind of businesses do you work with?
How fast can we launch?
What do you need from me?
What happens when an inquiry comes in?
Can you help with follow-up automation?
See what I'd actually run for your business.
The call is simple. I'll ask what service you want more inquiries for, what area you serve, and what you've already tried. Then I'll walk through the first campaign I would test based on your business, market, and budget.
You'll leave with a clearer idea of:
- Which service I would advertise first
- What angle I would test
- What area I would target
- Whether I'd use a form or landing page
- What monthly ad budget makes sense
- What needs to be fixed before ads would work